In Understand Consumers

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Gen X gets more credit for its sense of detached irony and impending doom than for financial prowess. But while birthrates may have been less than their generational bookends, Xers are financially fertile. Having become the glue for the modern multi-generational family, supporting both their Boomer parents and their Gen Z kids, their wallets still pack a whole lot of wallop. This pictorial study will guide you through key behavioral aspects, buying and media preferences of the most educated generation in America.

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