In Understand Consumers

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Although men are generally fast and purposeful when retail shopping, they are actually more apt to drop $1000 on shoes than their female counterparts. In fact, they’re becoming fashion horses…with personal styles! And get them behind a laptop or smartphone, and they’ll browse, price compare, and SHOP almost like women. So while men may treat retail shopping as a problem in need of a quick solution, their full shopping personality is a bit richer than the usual stereotype would have us believe. This pictorial study gives key behavioral aspects, buying and media preferences of the evolving male consumer.

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