Men As Buyers: Consumer Insights Study2018-01-292018-02-27https://betterways.qg.com/wp-content/uploads/2018/10/betterways-by-quad-logo-272x90.pngBetterWayshttps://betterways.qg.com/wp-content/uploads/2018/01/men-as-buyers.jpg200px200px
Although men are generally fast and purposeful when retail shopping, they are actually more apt to drop $1000 on shoes than their female counterparts. In fact, they’re becoming fashion horses…with personal styles! And get them behind a laptop or smartphone, and they’ll browse, price compare, and SHOP almost like women. So while men may treat retail shopping as a problem in need of a quick solution, their full shopping personality is a bit richer than the usual stereotype would have us believe. This pictorial study gives key behavioral aspects, buying and media preferences of the evolving male consumer.